Social Media Services

In a competitive marketplace, it is vital that authors have a marketing strategy that encompasses varied streams. Social media is a fantastic tool to build awareness around your book and to gain new readers. But it can also be difficult to navigate and hard to get traction in an overcrowded media space.

Giraffe can help.

Social Media Branding

Our social media branding service is for authors hoping for an overhaul of their social media channels. On social media, consistency is key. We ensure this via a thorough audit and creation of visually uniform elements to ensure every reader knows your book the moment it enters their screen.

This service includes:

• Audit of current social media channels
• Analytics and analysis of current social media activity
• Set up of new channels (if required)
• Creation or re-write of author bio for social media channels
• Comprehensive plan for colour palette, fonts, etc.
• Ensured consistency of logos, banners, bios and handles.

Social Media Content Development

Authors may be amazing at crafting written content, but writing multiple social media posts can stump even the most gifted wordsmiths. Our content development service is designed to focus on your publication date, building hype around your new title and encourage readers once your book hits the shelves.

This service includes:

• 6 pre-publication post ideas including captions, suggested images and hashtag suggestions
• 6 post-publication post ideas including captions, suggested images and hashtag suggestions
• Tailoring of images to different platforms as required.

Contact our Publishing Manager Emma Hall for pricing and more information: emma@giraffeconsulting.com.au